How Bayes’ Theorem Transforms Our Understanding of Uncertainty and Decision-Making

Rifat I. Rupok
3 min readMay 16, 2024

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Photo by Justin Morgan on Unsplash

In the ever-evolving landscape of decision-making and probability, one mathematical principle stands out for its profound implications: Bayes’ Theorem. Despite its roots in the 18th century, this theorem continues to revolutionize our understanding of uncertainty and evidence-based reasoning.

Bayes’ Theorem is named after Reverend Thomas Bayes, an English statistician and Presbyterian minister. His groundbreaking work was posthumously discovered and published in 1763 by his friend Richard Price. Bayes initially conceived his theorem as a thought experiment involving the localization of a ball on a flat table using incremental updates based on new evidence. This concept laid the foundation for what we now recognize as Bayesian probability.

At its essence, Bayes’ Theorem allows us to update our beliefs in light of new evidence. The formula is expressed as:

P(A|B) = [P(B|A) * P(A)] / P(B)

Where:

  • P(A|B) is the posterior probability: the probability of event A given that event B has occurred.
  • P(B|A) is the likelihood: the probability of event B given that event A is true.
  • P(A) is the prior probability: the initial probability of event A.
  • P(B) is the marginal likelihood: the total probability of event B.

Imagine waking up feeling slightly off, prompting a visit to the doctor. After a series of tests, you’re told you tested positive for a rare disease affecting 0.1% of the population. The test is highly accurate, correctly identifying 99% of those with the disease and misidentifying 1% of those without it. Intuitively, one might assume a 99% chance of having the disease. However, Bayes’ Theorem offers a more nuanced perspective. Considering the rarity of the disease (0.1%), the prior probability is low. By incorporating the test accuracy and the disease prevalence, the actual probability of having the disease after testing positive is about 9%.

To understand this better, let’s consider a sample of 1,000 people: 1 person (0.1%) likely has the disease, and the test correctly identifies this person. Of the remaining 999 people, 1% (about 10 people) will be false positives. Thus, out of 11 positive test results, only 1 person actually has the disease, leading to a 1 in 11 chance, or approximately 9%.

Bayes’ Theorem is not just a one-time calculation. It emphasizes continuous learning. Suppose you seek a second opinion and undergo another test, which also returns positive. The prior probability now updates to 9%. Applying Bayes’ Theorem again, the likelihood of having the disease rises significantly to 91%.

Bayesian inference has a myriad of applications beyond medical diagnosis. In spam filtering, Bayesian methods analyze email content, calculating the probability of an email being spam based on the occurrence of certain words. This method adapts over time, improving accuracy by updating probabilities with each new email. In fields like finance and marketing, Bayesian methods predict future trends by continuously updating models with new data, enhancing the reliability of forecasts. In machine learning, Bayesian networks use Bayes’ Theorem to model complex relationships between variables, enabling more informed decision-making.

Bayesian thinking aligns closely with how humans naturally process information. We continually update our beliefs based on new evidence, whether consciously or unconsciously. However, it also highlights a potential pitfall: becoming overly confident in our beliefs when repeatedly faced with the same outcomes. This can lead to a self-fulfilling prophecy where change seems impossible.

Nelson Mandela once said, “Everything seems impossible until it’s done.” Bayes’ Theorem underscores the importance of experimentation and openness to change. If we continuously update our beliefs and actions based on new evidence, we can break free from self-imposed limitations and drive innovation.

Bayes’ Theorem is not just a mathematical formula; it is a powerful framework for understanding uncertainty and making informed decisions. By continuously updating our beliefs in light of new evidence, we can navigate the complexities of the modern world with greater confidence and accuracy. For those intrigued by this concept, a deeper dive into the history and applications of Bayesian probability can be found in Sharon Bertsch McGrayne’s book, *The Theory That Would Not Die*. This exploration offers a comprehensive look at how Bayes’ Theorem has shaped various fields, from medicine to machine learning, illustrating its enduring impact on our quest for knowledge and certainty.

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Rifat I. Rupok

Researcher and Writer. Working with international politics, global political economy, conflict and conflict resolution. Managing Partner of Beyond Peace.